5 Ways to Improve Your Email Marketing Click-Through Rate

1- Focus on the Subject Line

The subject line is one of the most important factors when looking at email CTRs. Make your subject lines as clickable as possible because if no one is clicking on your email, you won’t be successful in getting potential customers. Although the best practices for subject lines can change here and there, it is recommended that they are no longer than nine words or 60 characters. It is also best to limit punctuation to no more than three special characters to prevent your email from looking too much like ‘spam’. The key is to keep your subject lines as straight to the point and simple as possible, and the more personal, the better.

2- Segmentation

Segmentation of emails is always crucial to take into account. With the majority of email lists, it would be wise to remember that not every email blast appeals to every customer. In fact, to some, it’ll be deemed irrelevant and swiftly deleted. That’s where segmentation comes into play!

Your CTR will increase overall when you think about factors such as location, age, gender, and so on. Some email blast providers states that segmented campaigns have a 14% higher average open rate than non-segmented campaigns. So, clearly segmenting your email lists will make your email marketing strategy that much more effective, as you’ll be accurately targeting the right people with the right campaigns.

3- Email Formatting

Using the correct formatting can be a make or break when it comes to people staying on your email or abandoning it. One simple tip to make your email more user-friendly is to ensure your email template is optimized for mobile.

Over 1.7 billion people use their mobile devices to check their emails, compared to 0.9 billion who prefer using desktops, so it’s essential not to overlook this! Consider using a responsive email design that allows emails to resize to different screen sizes. And, make sure to A/B test with different variables to see which works best for your business! From image-based to more text-heavy emails, comparing different factors will give you more direction with your overall strategy!

4- Social Sharing  

Including social sharing options within your email marketing strategy is a great way to increase click-through rates. Studies have shown that by including just one social sharing option in your email template can increase your results significantly. 

Having a block that says ‘follow us on socials’ could be a quick way to encourage your email recipients to click through on your campaign! One sharing option alone can increase your clicks by 30%, and using three or more can increase your results at least 55%.

5- Call-to-Action

Last but not least, by including a solid call to action within all your email campaigns will instantly help your click-through rate and drive more people to your website. A call to action can be anything from ‘Shop Now’ and ‘Claim Your Bonus’. It’s important to try out different compelling CTAs to make sure you’re utilising them to the best of your ability. The features of a stand-out CTA are things such as; creating a sense of urgency and time sensitivity, focusing on a particular discount or incentive, and most importantly, appealing to the interest of potential recipient’s. for more info just follow the links below.

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