If you have your own Video creating and editing software it’s better. With free downloads, many times it’s only a trial version and to use it properly to upload your video to the Internet you have to purchase the product.
Since the introduction of the Camtasia Studio into marketing and advertising most marketers are well award of the fact that in the future it will be virtually impossible to even think about marketing a product or service without using some type of video in their marketing plans, but many either can’t really afford it or not aware of the benefits it brings.
Many people use Youtube and other such sites to upload their video on the Internet whether for advertising, just for fun, or to promote their business or service. But they are at least aware of the possibilities.
Don’t forget that video marketing is the future of online marketing and advertising and will play a vital roll in the success or failure of your online business.
Direct promotion is the best way to promote any product, by that I mean through Video, Camtasia, or sales letters with these elements in them. Sure you can promote your business using Adwords, article writing, Adsense etc. but the most direct and effective way is when you can speak directly to your target audience either through a video, Camtasia or slide show.
Webcams are not expensive, and is a popular way to make recordings. Many people use them and some are very good. Have you ever considered using recordings from your webcam to promote your business? Many marketers do this. If you own a webcam then you are in a good position to create a video and upload it to the Internet, Youtube, Myspace, your sales letter etc. to help market and sell your product or service. But still many people are unaware of the benefits that it can bring.
If you want to make a better impression on your audience, try to use a background that is a neutral color, light beige or white.
You already have a camera on your webcam so all you need to do is purchase a microphone for your computer. You don’t need to purchase an expensive microphone, one that costs between $10-$15 will be adequate. I would try to make my video as professional as possible, dress well and use good diction.
Slideshow (Cantasia)- we all know how to paste pictures to make a slide show of our family reunion, picnics, vacation, kids or you name it. Slide shows are great, easy to create and will give you that edge over your competition if you use it right.
If you are recording a camtasia type video, (pics, voice over) you can use images form your product or service in conjunction with voice over.
There are many great systems that you can use for making Camtasia type videos to market your business product or service, all you need are pictures of the product, your business or whatever you are promoting. And if you have a little experience with Photo Shop, then you can add images with text, upload them as pics and use them in your video and advertising plans.
Personal Video/Camcorder: Many people already have video cameras and they are a great source to create a live video for business purposes and use them in different ways. So why not use your camera to record a message for your target audience, and then upload it to the Internet.
Here’s how to do it.
When you record your message, your video should be between 5-9 minutes long, more than 9 minutes and you will probably have to get special permission to upload your video. I would suggest that your video be not more than 5 minutes Long-people want quick and easy to understand information, so make it short and sweet.
If you can’t afford a video camera or camcorder or have no webcam to make a live video, but can afford to pay a one time $49.99 fee, I would say that your best bet, even over purchasing a webcam, would be to use a recording systems such as Pinnacle systems or Muvee Respondo where you can make a successful recording with voice over, music and great visual effects-totally professional. All you need is a microphone.
If you want to use background music, I would suggest using music that is not too aggressive (unless the product calls for it). Use voice over and images to create a business like Camtasia to promote your business product or service.
If you are recording a slide show or Camtasia follow these simple steps to make your recording easier.
1-choose and lay your music track
2-add your images
3-add voice over--remember that you have to write the text for your voice over to fit the length of the music, that’s why if you have music you should lay this track first.
Once you have your video finished upload it to the Internet. Depending on the type of video that you record, you will probably need to convert it before you can upload it-- just type in the Google search “download free video converter” and get free software that will allow you to convert your video into AVI, MP4, WAV, or to whatever format you want.
Take your video (if need be) convert it. Place it into your Sales letter, (or have someone do it for you) on your websites, pitch page, and upload it no the net. If you have been marketing for any length of time now, then you know the value of a sales letter, landing page, pitch page, or squeeze page.
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